This is a bit on the edge.....a provider can help a patient choose an insurance plan that most appropriately meets the patient's needs (for example a Medicare Advantage plan vs. a straight Medicare Plan), but providers should be very careful to not direct a patient to choose an insurance company solely because the insurance company pays them better. The best tactic with regards to this is to provide the patient with resources to assist them in making their coverage choices... either a patient advocate at the local hospital or local senior center. I'm going to assume positive intent here, but these kinds of financial decisions should be made with the support of someone who can advise solely on the patient's benefit and not with any potential monetary impact on the provider.