One must wonder if a billing credential will somehow fix this situation. In many billing departments no one is certified; in others, only the manager. The addition of another credential does not necessarily fill the void. Now, don't get me wrong, expansion of certification is usually a good idea, in that is "professionalizes" a trade. However, HIM (in general) now has an abundance of credentials, most of which have appeared in the last decade. Of those, the traditional "stand-bys" of the CPC, CPC-H, CCS-P, RHIT/A and CCS are the most often recognized. Employers do not even necessarily know the other certifications exist, much less see the need for them.
We see this in the CCA. I obtained this in 2002/2003, when it was brand new. Believe it or not, there are still employers (hiring managers, practice managers, etc) that have no idea it exists; the same can be said of the CPC-P. Don't misunderstand, I find value in both of the examples I've provided. The problem is that employers move much more slowly than the credentialing bodies. Thus, the introduction of a billing certification should prove an interesting study in "if we invent it, will they come?" Although, I do have to say that if any organization can garner the needed recognition, I suspect it would be AAPC.
As a matter of interest, does anyone have information on this certification's exam make up?