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PMDD is receiving a lot of attention these days because of new advertising campaigns sponsored by drug companies that sell anti-depressive medications. Recent studies indicate there is some evidence that these medications may decrease symptoms of premenstrual syndrome if they are given during certain days of the menstrual cycle. To increase visibility and sales, drug companies are publicizing PMDD as if it were a new condition. Similarly, they have renamed and repositioned their medications as effective treatments for this condition.