No one likes to inform patients when payers back out of reimbursement but you can make collection less painful by offering support and understanding. You can further minimize the stress that expensive bills cause your patients and your office by adhering to the following advice. Prepare Patients for Worst-Case Scenarios Give patients time to digest potential financial burdens: Tell them in advance if insurance companies hesitate on commitment, and help them set up a financial plan in case reimbursement doesn't follow through. Here's your guide for gently breaking news to patients.
Protect Yourself with Vigilance and Compassion You've alerted the patient to the possibility that patient responsibility could be hefty. Now you must make sure your interest in helping the patient doesn't damage your business. There's a tactful way to obtain payment from the patient in case the insurance pays less than expected. To help guarantee that you see dollars without upsetting the burdened patient, pay attention to these follow-up business tips. Granted, they almost always write, "This is not a guarantee of payment," Rabinowitz says.
For starters, keep in mind that not only dollars are at stake. Anxiety about finances jeopardizes patient treatment and healing. At infertility clinics, for example, where expensive patient bills are frequent, if patients are stressed, the likelihood of success is threatened, and you have a problem, says Victoria Jackson, administrator and chief executive officer of Southern Orange County Pediatric Associates in southern California.
For many patients, including those with cardiac conditions, stress can hinder healing, adds Adrienne Rabinowitz, CPC, billing manager for Western Monmouth Orthopedic Associates, a three-physician practice in Freehold, N.J. Recognize the importance of your job in terms of patient health, and you're more likely to reach a peaceful resolution and collect payment from patients. "[Patients] need to know that we really do care about them. You would be amazed at how far that goes," Rabinowitz says.
Open and clear communication with the patient helps keep stress levels to a minimum, Rabinowitz says. "A well-informed patient tends to be a happier one."
Document your conversation with the patient, since this documentation will hold up in a court of law if you ever need to pursue a lawsuit, Rabinowitz says.
However, be sure to warn patients that the insurance company has a record for reviewing codes and then lowering reimbursement rates, Jackson says. Thus, patients understand why the deposit is necessary before the service is performed.
Rabinowitz suggests that you make the patient deposit a specific percentage of what you think the patient may have to pay.
But insurance companies are supposed to give you a guarantee of what dollars they will pay ahead of time, Jackson says.
If this plan of attack is too aggressive for your office, you can implement less confrontational tactics. Pick the top five or 10 CPT codes you see in your office, and send them and the amount you charge every year to your payers. Ask for their reimbursement values, regardless of further review, Jackson says. The review may change the amount, but at least you will have an estimate to present to patients.