Ob-Gyn Coding Alert

Question: In the past, ob-gyns in our practice have frequently supplied free samples to patients. An outside billing firm told us that this is a noncompliant practice, and it could get us in trouble.

Are physicians in the practice allowed to give out free samples to patients?

Georgia Subscriber

Answer: The physicians in your practice can give out free samples to their patients. According to the Department of Health and Human Services (HHS) Office for Civil Rights (OCR), “In face-to-face encounters, the HIPAA Privacy Rule allows covered entities to give or discuss products or services, even when not health-related, to patients without a prior authorization. This exception prevents unnecessary intrusion into the doctor-patient relationship.”

This allows providers to supply patients with free pharmaceutical samples “regardless of value,” and hospitals can provide new mothers with supplies for their newborns. Additionally, the face-to-face exception lets providers leave general circulation materials in the office, so patients can pick them up during visits.

Therefore, as long as you have no conflicting state laws in your area, your practice should be able to hand out medications or other items at no charge to your patients during face-to-face encounters.