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Medicare Compliance & Reimbursement

Reader Question:

Factor HIPAA Into Your Practice Marketing Policies

Published on Wed May 04, 2022

Question: Our small practice often sends out annual reminders to our patients about things like flu season, heart health, or mammograms. Would these be considered marketing under the HIPAA Privacy Rule? Pennsylvania Subscriber Answer: No. Wellness programs and annual reminders that promote population health or preventative medicine are not considered “marketing” by the HIPAA Privacy Rule standards. “A communication that merely promotes [...]
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