CODING:
Harvest 'Low-Hanging Fruit' To Boost Your Profits
Published on Thu Jul 26, 2007
Avoid this common E/M trap
Sure, times have been especially challenging for many practices this year, due to Medicare reimbursement changes. But providers may be making the problem worse, says Terry Fletcher, a coding consultant in Laguna Niguel, CA.
The problem: Many specialists decided to reduce the number of E/M visits they perform. "They're trying to bypass the E/M and get the information on the phone" before operating on a patient, Fletcher says. "They think they can be more efficient with their money by doing less E/Ms and getting more procedures in," she says.
She sees many practices reducing their E/M visits by 20 to 30 percent, and one office had reduced its E/Ms by about 200 percent. These practices don't realize that they can make more profit by doing E/Ms--especially now that RVUs for E/M codes have gone up. A cardiac catheterization makes only $218 for 90 minutes of work, but a level-four office visit can make $80 for just 15 minutes, notes Fletcher.
"In cardiology, E/Ms is where you make money, not procedures," Fletcher adds. The same is true for gastroenterology. Of course, you should only provide, and bill for, medically necessary E/M visits.
To figure out whether you're billing fewer E/Ms this year than last, you should compare your billings from the same period in 2006 and 2007, says Barbara Cobuzzi, director of outreach programs for the American Association of Professional Coders, based in Salt Lake City. Also, if you're billing E/Ms on the same date as procedures, you should make sure the carrier is allowing your use of modifier 25.
Tip: Try doing an impact analysis of your high-frequency CPT codes by payor, advises Mary Falbo, president of Millennium Healthcare Consulting in Lansdale, PA. That way, you'll be able to see what has changed, including your "case mix" or your proportion of E/Ms and procedures. Don't Overlook Basic Add-Ons
Many practices are also missing out on basic reimbursement that they should be billing. Fletcher looked at one office where a new coder wasn't billing for radiological supervision and interpretation with cardiac catheterizations. Another practice was billing only for insertion, not removal, when the physician replaced a battery in a pacemaker, not realizing you can bill for both.
Still another practice wasn't recognizing the difference between an aortography and an abdominal aortogram. With Medicare patients, you get about $40 more for the former than for the latter, Fletcher points out.
Other culprits: Many practices suffer from backlogs in claims billing due to staffing changes or operational process. These lags can create reimbursement declines, says Cynthia Swanson, a coding consultant with Seim Johnson Sestak & Quist in Omaha, NE. Adding a new physician to your practice can cause delays, especially with the slow process of getting the [...]