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Home Health & Hospice Week

Strategy:

Use These 4 Strategies For Souping Up Your Website

Published on Fri Jan 07, 2011

This advice will help increase the value of your online offerings. A multi-media web strategy may sound like a very expensive pipe dream -- but a relevant website doesn't have to break your bank. You can increase the value of your website now simply by integrating these four best practices into your current web design: Tip #1: Post anything patients will need. Your website is the perfect place to store forms, privacy notices, Medicare information, and other important items clients will need, says physical therapist Melissa Horton with Carolina Balance and Rehabilitation Center in Raleigh, N.C. Tip #2: Optimize for keywords. Online search is no longer king, but it's still important. Fewer online users are turning to search engines to find information, according to a recent Nielson study (see related story, this page). However, hundreds of thousands of people use search engines everyday. You can't afford not to come up in [...]
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