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Home Health & Hospice Week

Marketing:

What's In A Name? 'Liaison' Covers Lots Of Marketing Territory

Published on Tue Aug 02, 2011

There are two main types of liaisons, marketing expert explains. What type of marketing staffer will bring you the most return on your marketing investment? There are generally two types of marketing employees, explains Stephen Tweed of Leading Home Care ... A Tweed Jeffries company in Louisville, Ky. However, home health agencies and hospices tend to call them both "liaisons" of some sort, so it can get confusing. The terminology dates back to the days of cost-based reimbursement for HHAs, when marketing costs were prohibited under Medicare, Tweed recalls. Type 1: Many HHAs and hospices employ what in other industries would be known as sales representatives or account reps, Tweed says. "They are clearly in a sales role." Type 2: And many agencies and hospices employ a person with a clinical background, such as a nurse, as a liaison. The person may call on a variety of referral sources, or [...]
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