Home Health & Hospice Week

Adjust your marketing mindset for a new patient population. Marketing for your outpatient Part B therapy service may be very different from marketing for your traditional home health agency business. And to grow, you'll want to expand beyond your current patient base. Focus on these three top strategies to ensure that patients find out about your at-home services, experts advise: #1. Go where potential patients are. Anyone could benefit from at-home therapy, but there are certain populations that are more likely to have an emergent need. Assisted living and senior apartment settings, senior centers, and other facilities that cater to the geriatric population are your best bet for spreading the word about your services, notes PT Lynn Steffes with Steffes & Associates in New Berlin, Wis. Those living or spending time in these places are more likely to have or know someone who has medical conditions that would benefit from [...]