Medicare Advantage plans may be finally catching on to the fact that covering non-medical home care services is a good idea for their members. So suggests a new report from The Long-Term Quality Alliance and research firm ATI Advisory. The number of MA plans offering “In-Home Support Services [has] grown over 200 percent, from 223 plans in Plan Year 2020 up to 729 plans in Plan Year 2022,” according to the report, “Delivering on the Promise of the CHRONIC Care Act: Progress in Implementing Non-Medical Supplemental Benefits.” That’s 14 percent of plans. Likewise, the number of plans offering Home-Based Palliative Care has increased 141 percent from 61 in 2020 to 147 in 2022, LTQA and ATI report. That’s 3 percent of plans. The coverage of the plans has also improved, the report says. MA plans have increased “benefit generosity” with 50 percent more plans offering 60 or more total hours compared to last year at 33 percent, according to LTQA and ATI. “While still offered by a relatively small number of plans, this growth reflects increasing awareness about these benefits and a marketplace that is maturing over time,” says the report at https://atiadvisory.com/wp-content/uploads/2021/11/Progress-in-Implementing-Non-Medical-Supplemental-Benefits.pdf. Watch out: Home care worker shortages may limit the growth of these offerings, the report warns.