Industry Note:
Senior Population Continues To Grow As Challenges To Recruiting Aides Intensify
Published on Mon Jul 23, 2012
Your patient pool will continue to grow in coming years, confirms a new government report. In 2010, 40 million people age 65 and over accounted for 13 percent of the total population in the U.S., says the National Institutes of Health. In 2030, the number and proportion of older Americans is expected to grow to 72 million, nearly 20 percent of the U.S. population, says a new NIH report, Older Americans 2012: Key Indicators of Well-Being.Increased numbers of seniors means an increased demand for home care -- and home care workers, notes an Associated Press article. Low wages and lack of benefits make it hard to attract home health aides."We compete with McDonald's, Wendy's and the discount stores," Jennifer Witten, owner of Imani Home Health Co. in Cleveland, told AP. "You can't afford to raise your salaries, yet you want to hire the best people."Trying to fill jobs will become even [...]