Home Health & Hospice Week

Bidding soon may come to your market.

Get ready to read--and respond fast--if you're a supplier of durable medical equipment, prosthetics, orthotics or other supplies. The future success of your business depends on it.

That's the message from trade groups representing DMEPOS suppliers in the days following the April 24 release of a lengthy, long-awaited federal proposed rule, "Medicare Program, Competitive Acquisition for Certain Durable Medical Equipment, Prosthet-ics, Orthotics and Supplies (DMEPOS) and Other Issues."

In the 200-plus page rule, the Centers for Medicare & Medicaid Services gives the first details of how it plans to establish and implement competitive bidding programs for furnishing certain DME and associated supplies, enteral nutrition and associated supplies, and off-the-shelf orthotics.

The feds' goals include cutting DMEPOS spending by prompting a competitive marketplace, while at the same time ushering in new quality standards for DMEPOS suppliers, according to the agency.

Potential drawback: Many suppliers view competitive bidding as a policy shift that threatens the livelihood of many small businesses.

"We're strongly encouraging our members to speak out about competitive bidding," offers Heather Allan, executive director of the Florida Association of Medical Equipment Suppliers, a trade group based in Orlando. "It's premature to comment on the proposed rule at this point," added Allan, echoing the response of national trade groups.

When contacted by Eli, DME trade groups declined to comment on the specifics of the rule, pending full review. Beware The Devil In The Details These competitive bidding provisions are among those spelled out in the proposed rule: • The feds won't tackle the biggest markets first. The three largest metropolitan statistical areas (MSAs)--New York, Los Angeles and Chicago--will not take part in competitive bidding next year, when the feds plan to phase in the program.

Instead, 10 smaller MSAs will lead the way in the first round of competitive bidding in 2007. In 2009, 70 more MSAs, including New York, Los Angeles and Chicago, will be added to the program, with more to follow in subsequent years.

Keep waiting: CMS fails to spell out which MSAs will be among the first 10. Instead, CMS invites comments on various methods for selecting them.

Although the feds won't target top MSAs in the first round of bidding, suppliers in some of those markets could face competitive bidding as early as next year. That's because CMS is "considering an alternative under which we would establish competitive bidding areas (CBAs) that include portions of one or more of these MSAs (for example, by county)," says the rule.

Suppliers will not need to be physically located within a CBA in order to submit a bid to furnish items in that area, CMS proposes. • Some areas will be exempt from competitive bidding. CMS will exclude from bidding rural [...]